marketing

X's Algorithm Admits Fault

X's Algorithm Admits Fault, But Can Small Businesses Trust It Will Change?

The latest admission from X's head of product, Nikita Bier, that their algorithm was flawed in surfacing posts from people you've followed back has sparked a mix of relief and skepticism.

For years, small businesses have struggled to get their content seen on the platform, only to be drowned out by recycled content and argumentative posts.

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