marketing

Vijay's Gold Ring Scheme May Miss Launch Date

Gold Rings for Newborns: A Symbolic Gesture or a Burden? Tamil Nadu's gold ring scheme, touted as a symbolic gift to newborns, has hit a roadblock with its September 15 launch date being deferred.

The initiative, announced by Chief Minister C Joseph Vijay, aimed to provide every newborn delivered at a government health facility with a one gram gold ring worth around Rs 13,600.

At first glance, the scheme appears to be a thoughtful gesture to celebrate the birth of a child and honor the mother's journey.

Read the full story

Read on CrowndMO →