Marketing Myopia: A Threat to Small Businesses Marketing myopia is a concept that has been around for decades, yet its significance remains crucial for small businesses today.
First coined by Theodore Levitt in his 1960 Harvard Business Review article "Marketing Myopia," this phenomenon refers to the tendency of companies to focus solely on their core product or service, neglecting other potential revenue streams and opportunities.
The concept has its roots in a classic psychology experiment: the Stanford Marshmallow Experiment.