What Google's Shift to AI Centric Search Tells Us About the Future of SEO Google's recent changes have sent shockwaves through the SEO community.
The search giant has been gradually shifting its focus towards artificial intelligence (AI) centric search results, a move that promises to upend traditional notions of keyword research and content optimization.
This shift is part of a broader trend in which Google seeks to provide more intuitive and relevant search results by better understanding the intent behind user queries.