What Google's AI Centric Search Means for Marketing ROI Google's recent shift towards AI driven search has sent shockwaves through the marketing community, leaving many to wonder what this means for their return on investment (ROI).
For years, marketers have relied on traditional SEO tactics to drive traffic and sales, but with the advent of artificial intelligence, the rules of the game have changed.
The good news is that, with a willingness to adapt and evolve, marketers can still reap significant rewards from their online efforts.