GN's 10% Investment in Innovation Can Teach Other Companies GN Group's approach to innovation has been a benchmark for many companies, and its recent investment in research and development is no exception.
The Danish company's commitment to staying ahead of the curve has led to breakthroughs like Made for iPhone hearing aids and Auracast technology, which promises to revolutionize sound transmission.
The key takeaway from GN's strategy is not that it spends 10% of its revenue on innovation – although this number has sparked interest among business leaders.