Verizon's Blackout: A Marketing Opportunity in Disguise? The recent Verizon outage that left thousands of customers without mobile service has raised more than a few eyebrows among industry insiders.
For marketers, however, it presents an opportunity to examine how such disruptions can be turned into a marketing opportunity. At first glance, the issue may seem like a public relations nightmare for Verizon.
The company's statement acknowledging the problem and urging customers to restart their devices comes across as a straightforward apology rather than a clever PR move.