Tiger Woods' Plea Change: A Cautionary Tale for Brands Tiger Woods' decision to change his plea in court five months after a high profile arrest is a sobering reminder of the consequences of unchecked celebrity power and the blurred lines between personal and public personas.
As a marketing expert, I've long argued that brands are often created on the backs of their most visible representatives – entrepreneurs, influencers, or world renowned athletes like Woods.
The incident itself is well documented: a rollover crash in Florida, followed by a series of questionable choices on Woods' part.