The Three Bosses of SEO The world of Search Engine Optimization (SEO) can be overwhelming for small businesses with limited resources.
Amidst the chatter about high quality content and link building strategies, it's easy to lose sight of what truly matters.
According to Ola King from Moz, three fundamental pillars underpin all successful SEO efforts: the "three bosses" of SEO. Understanding Your Business Your business is the first boss.