The Tallest Man on Earth Readies New Album The recent announcement of The Tallest Man on Earth's new album, Just Beyond Endless Mountain, offers a fascinating case study in the intersection of traditional music and modern marketing.
As a musician associated with indie folk, Kristian Mattson's decision to draw inspiration from his Swedish heritage may seem bold – but also speaks to a larger cultural trend.
In an era where nostalgia for pre digital eras is on the rise, it's no surprise that artists are turning to traditional music as a way of reconnecting with their roots.