Tackling Cannibalization in SEO: A Small Business Guide Cannibalization in SEO is a silent killer for small businesses, quietly draining website traffic and conversion rates without them realizing it.
It occurs when multiple pages on the same site compete with each other for search engine rankings, siphoning off potential visitors and revenue from more valuable sources. What is Cannibalization in SEO?
Cannibalization happens when two or more web pages on the same site target similar keywords, phrases, or content. This can occur even if the pages are identical or slightly modified versions of each other.