Sydney Braces for Record Breaking Start to Spring Sydney is sweltering through its hottest spring on record, a phenomenon with eerie parallels to the marketing strategies that often fail to adapt to changing climates.
A single heatwave can scorch an entire season, and a poorly timed or executed marketing campaign can leave a brand's reputation singed.
Climate change is no longer a distant threat but a present reality demanding attention from marketers as well as policymakers.