Understanding the Anatomy of an Awkward Tackle in Marketing The world of marketing is replete with complexities and nuances that can make or break a brand's reputation.
One such phenomenon is the "awkward tackle," a term borrowed from rugby to describe a situation where a marketer attempts to land a clever remark or witty one liner, only to be met with crickets – or worse, outrage.
In marketing, an awkward tackle can have serious consequences for a brand. For instance, Dove faced backlash in 2017 for its "Real Beauty" campaign featuring a plus sized model.