The Rise of Matchbox Shots: A New Model for Indian Content in the Global Market The recent success of Netflix series "Operation Safed Sagar" and Sriram Raghavan's new thriller project for Matchbox Shots have highlighted the growth and ambitions of this Mumbai based production house.
Their remarkable run has sparked questions about what drives their success and whether they can maintain momentum in a crowded global market.
One key factor is their willingness to take risks on unconventional material. The 2018 breakout hit "Andhadhun," for example, was an unlikely success story.