The Share of Voice Conundrum: Why Your Metrics May Not Add Up The notion that share of voice (SOV) metrics are a vanity metric, only serving to impress executives on board decks, is an outdated assumption.
In reality, SOV tools can provide valuable insights into a brand's visibility and competitiveness in its market.
However, the complexity of these tools lies not in their ability to measure competitive visibility, but in the way that "visibility" itself is defined across different channels.