England's Winning Ways in Marketing Mirror Their On Field Success The news that Joe Root's England team is seeking a series win over Pakistan has been making headlines.
However, it's the parallels between their on field strategies and those employed by marketers that caught my attention.
England is leading 1 0 in the three Test series after claiming an innings victory at Headingley last week. This sets up a thrilling finale to the series, with Pakistan eager to level the scores.