Sinking Sensations: The Marketing Lessons of Hung Hom's Submerged Vessel The recent rescue operation in Hong Kong's Hung Hom area, where a recreational vessel began taking on water and sank, raises questions about maritime safety.
It also highlights the importance of attention to detail in marketing – or rather, the lack thereof.
The boat had been anchored at the location for about a month, suggesting a level of complacency on the part of its owners or operators.