The Folly of Fixing the Unfixable: A Hard Lesson for Small Businesses in Online Marketing Small businesses often struggle to make sense of online marketing, a complex landscape that seems designed to confound.
Last weekend's Muswellbrook racing tips from Racing NSW may seem like an innocuous example of handicapping and prediction, but they hold a valuable lesson for entrepreneurs trying to navigate the treacherous waters of online marketing.
These predictions are based on specific criteria: soft track conditions. In online marketing, we often try to apply similar formulas and predictability to our own endeavors.