Product SEO: An Evergreen Guide to Driving Demand for B2B and SaaS Products Product SEO is a critical aspect of marketing for businesses selling B2B or software as a service (SaaS) products.
Unlike consumer facing products, where flashy advertising and social media campaigns can generate buzz, B2B and SaaS sales rely heavily on online visibility and relevance.
To drive demand for these types of products, you need to optimize your website and product pages for search engines, which requires understanding how search engines rank and display websites in search results.