Cannes Festival's Red Carpet Glow: What It Reveals About Branding and Attention Economy The 79th Cannes Film Festival has kicked off, bringing with it a whirlwind of premieres, photo calls, and red carpet glamour that's as much about marketing as cinema.
The festival offers a fascinating case study in how brands – movie studios, fashion houses, luxury car manufacturers – use events like this to create attention, build brand awareness, and drive sales.
The Cannes red carpet has become a spectacle of style, drama, and social media buzz.