Disaster Marketing: When Catastrophe Becomes a Branding Opportunity The Nepal floods have left devastation in their wake, and at first glance, it may seem an unlikely topic for marketing analysis.
However, scratch beneath the surface to find a complex interplay of science, politics, and human error with far reaching implications for businesses operating in the region.
The Marketing Maelstrom The disaster has become a global news story, with social media platforms filled with images and videos of the devastation.