The Texture Revolution: Why Food Makers Can't Get Enough of Crunchy and Chewy The way we experience food has undergone a significant shift in recent years, with texture emerging as a key factor in culinary innovation.
Gone are the days when flavor was the sole determinant of a dish's appeal; now, consumers crave that extra oomph of crunch, chew, or goo to elevate their eating experience.
Industry insiders point to the growing popularity of texture rich products such as Starbucks' Aerocano and PowerCrunch protein bars as evidence of this trend.