Cricket Diplomacy and the Marketing Opportunity of a Lifetime The T20 international cricket series between India and Afghanistan has been making headlines for weeks, but what's more fascinating than the on field action is the off field marketing play that's unfolding.
The final match at the Arun Jaitley Stadium in New Delhi, India, marks the culmination of a three match series.
India's cricket team has used this platform to promote Indian sports and showcase the country's hospitality and tourism offerings to its massive following.