The Fading Instant: Instagram's Late Move into Authenticity Instagram's latest feature, "Instants," combines elements from Snapchat and BeReal in an attempt to recapture the platform's lost magic.
But is this a genuine effort to promote authenticity or simply a calculated move to stay relevant?
The idea behind Instants is straightforward: users share unedited, ephemeral photos with their closest friends or mutual followers, which disappear after 24 hours.