The Future is Handwritten (But Not for Long) The recent rollout of Instagram's new logo has been met with mixed reactions, ranging from enthusiastic fans to scathing critics.
Jasmine Probst, director of product design at Instagram, explains that the goal was to create a logo that embodies the platform's evolution while maintaining its warmth and familiarity.
For Probst, the redesign is about embracing change – not just in design, but in the brand's identity. In an era where digital landscapes shift rapidly, companies are desperate to stay relevant.