GoPro's Great Transformation: From Action Cams to Aerospace? The sudden change in direction at GoPro serves as a stark reminder that even iconic brands can undergo drastic transformations.
In recent weeks, the company has shed its reputation as a maker of consumer action cameras and rebranded itself as a serious player in defense, government, robotics, and aerospace sectors.
The acquisition by Starman Holding for $285 million in cash is a major factor in this shift. The new ownership structure suggests that GoPro is now under new management with different priorities.