Ford Responds to Trump's Renaming Effort with Lake Ontario 'Now and Always' Sign The recent controversy over the name of Lake Ontario has been a source of tension between US President Donald Trump and Canadian leaders.
However, beneath the surface lies a clever marketing move by Premier Doug Ford.
Ford unveiled a new sign with the phrase "Lake Ontario Now and Always," which is not just a defiant response to Trump's renaming effort but also an opportunity to rebrand Ontario as a symbol of Canadian resilience.