FIFA Scraps Its World Cup Investment Plan After Backlash The recent backlash against FIFA President Gianni Infantino's plan to introduce private investment into the World Cup has sent shockwaves through the soccer world.
The controversy surrounding FIFA Forward Enterprise (FFE) highlights the dangers of blurring the lines between commercial interests and the integrity of a beloved sporting event.
At its core, FFE was an attempt to inject billions of dollars into the World Cup through private investment.