When Brands' Attempts at Cool Go Racist: Converse's Sneaker Ad Fiasco Converse has pulled an ad featuring K pop singer Karina after critics accused it of using racist imagery.
The image in question features Karina wearing a classic Chuck 70 X hi top sneakers, but the long white skirt she's sporting bears an uncanny resemblance to a Ku Klux Klan hood.
The brand's attempt at edginess has backfired spectacularly, highlighting the importance of cultural sensitivity in marketing.