marketing

Card companies set AI shopping standards despite consumer unease

The AI Shopping Cart: A False Sense of Security? Card companies are on a "land grab" to set standards for AI shopping, even as consumers remain uncomfortable handing over purchases to bots.

Mastercard's latest move, which allows users to give virtual cards to AI agents for online purchases, is the latest example of this trend. Only 7% of surveyed U. S.

and UK fashion shoppers would allow an AI assistant to make purchases without their approval under predefined conditions. More than half of respondents were uncomfortable letting AI handle shopping for them.

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