The Dark Side of Optimization: Unpacking Keyword Cannibalization In an era where search engine optimization (SEO) is crucial for digital marketing success, many businesses still struggle with its fundamentals.
One major pitfall that can undermine even the best laid plans is keyword cannibalization – a phenomenon that occurs when multiple website pages target the same keyword and search intent, causing confusion for search engines.
At its core, keyword cannibalization stems from poor content strategy and planning.