The Marketing Lesson from Dylan Cease's Injury The Toronto Blue Jays scratched ace pitcher Dylan Cease from his scheduled start last week due to a shoulder injury.
While fans and pundits focused on the implications for the team's postseason chances, marketers might have noticed how the organization handled the situation off the field.
Manager John Schneider downplayed expectations for the MRI results in a press conference, saying "Not expecting anything crazy. " This tone is familiar to marketers who've seen brands respond to crisis situations.