The Hotpot Empire's Desperate Gambit: Why Haidilao's Burger Bet Won't Pay Off Haidilao International Holding, a major player in China's once booming hotpot industry, is scrambling to adapt as the market experiences a significant slowdown.
In an attempt to inject new life into its stagnating business, the company has launched Fresh Burger, a hamburger chain that takes on some of America's biggest burger brands.
At first glance, this move may seem like a bold strategy to diversify Haidilao's portfolio and tap into the growing demand for Western style fast food in China.