The Unintended Consequences of Regulating Virtual Influencers The virtual influencer market has grown rapidly in recent years, driven by the rise of AI generated content and social media platforms' increasing acceptance of synthetic personalities.
However, as global changes to how AI content is handled on these platforms take shape, creators like Clarissa Mansbridge are worried that their business model could be upended.
Mansbridge's experience highlights the adaptability of creatives in the digital age.